Matthew 13:31-32. Just as a tiny mustard seed grows into a tree that shelters the birds of the air, Big Farmer begins with small, natural beginnings and blossoms into a brand that nurtures health, joy, and community.
Client
BIG FARMER
Year
2025
Deliverable
Brand Identity
Info
Big Farmer started with cacao - bold, cheeky, and packed with benefits. But the vision grew bigger: a full range of tropical therapeutic products designed to support natural bodily homeostasis.
That shift called for a rebrand. We built an identity that’s playful yet premium, leaning into the “tropical medicine cabinet” concept. Bold typefaces, vibrant earthy tones, and packaging that balances cheeky confidence with natural credibility.
The result? A brand that doesn’t whisper wellness, it shouts it, with authority (with a little bit of attitude).
Credit
YKC Agency